Simon Ålander – Selected Works


Logotype, illustration, branding and packaging design for Norwegian speciality coffee roastery KAFFA.

The reference to the tiger in Oslo, often dubbed "Tigerstaden" (The Tiger City), finds its roots in the 1870 poem "Sidste Sang" by Norwegian poet Bjørnstjerne Bjørnson. In this text a dramatic duel unfolds between a horse and a tiger, where the horse embodies the safety of the countryside, contrasting sharply with the tiger's portrayal of the dangers in the city.

The colorful bags are the outcome of our collaboration with local artist Kristine Moen, who translated the sound of 'the crack' during coffee roasting into vibrant visualizations.