Simon Ålander – Selected Works

Hej! I'm Simon—a Swedish designer, lettering artist, and illustrator.


Letterforms has fascinated me since I was a kid, carefully following the lines of the Coca-Cola logo on the shiny red can at the kitchen table. Making signs as my first job sparked my interest in design and typography. Graffiti and street art naturally evolved into a passion for lettering.

This short intro explains why I'm all about letters in my work. I enjoy finding that perfect balance between personality and making things easy to read.

Feel free to check out some examples of logos, wordmarks, and lettering that I've had the pleasure of creating over the years.

Let’s create something together!

I'm available for new projects.
Send an email and tell me more about your project or business and let's find out how I can help you visualize your ideas.

Editorial design for coffee magazine 96°.
Lettering work for global Gillette advertising campaign.
Logotype for carbonated water brand Sovány.
Lettering for an espresso machine badge in solid brass. For Workshop Coffee Co.
Logo and packaging design for Swedish beer brand Falcon.
Packaging design for Drop Coffee.
Client Case:
Bun Meat Bun Burgers
It started with a logo redesign back in 2016 and ended up in a long-term collaboration resulting in a lot of fun and creative concepts over the years. I've helped them with creating the brand identity, bespoke typography, illustrations, engaging product shots, art direction and much more.

Click here to see full case.

What I’m really good at:

Graphic Design
Hand Lettering
Custom Logos
Bespoke Typography
Brand Identity

Art Direction
Packaging Design
Product Photography
AI–generated Art

I'm Simon, a 36-year-old creative based in Stockholm, sharing my life with my wife and two dogs.

Since 2012 I've had the pleasure of transforming ideas into visuals for various clients, working on a variety of interesting projects. I strongly believe that ideas thrive best in an open-minded environment built on trust, so this is a principle I actively advocate for in collaborations.

Currently, I'm open to exploring new opportunities and collaborations. Whether you have an exciting project in mind or just want to say hello, please don't hesitate to send me an email.